Joe Colombo’s Boby: the Special Edition is on its way

B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.

B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.

Joe Colombo’s Boby: the Special Edition is on its way

1 March 2023

The Boby storage trolley designed by Joe Colombo in 1970 renews its look.

Versatile, spacious and super functional, this undisputed design icon sports the new Special Edition Blue Whale Pantone 5415 colour that enhances its flair and pop character.

But colour is not the only novelty of this 2023 re-edition, since the distinctive screen printing usually dedicated to limited editions appears on Boby’s shelf.

Always true to itself, and yet always different: with its undeniable functionality and changing look, Boby knows how to easily merge and fit into varied professional and residential environments, harmoniously approaching contemporary styles and tones.

Boby, part of the permanent collection of MoMA in New York and the “Triennale” in Milan, SMAU prize in 1971, is also available in white, black, red, tornado grey, honey yellow, verdigris and cumin.