B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Two new vinyl top shelves for the Boby Trolley
28 January 2025

B—Line begins 2025 with a new interpretation of the Boby storage trolley, one of the most iconic objects created by Italian designer Joe Colombo in 1970.

Absolute emblem of innovative and functional design, distinguished by its ability to adapt to different environments, Boby transforms itself into a versatile storage trolley that combines aesthetics and practicality.

The trolley, made in injection-moulded ABS, consists of a modular and compact structure characterised by compartments, shelves and drawers, is movable on four castors and has a top on which to place various everyday objects.

It is precisely on this that B—Line steps in, proposing a new top in plywood covered in vinyl. Two effects are available in addition to the wood and cork version already on catalogue: Confetti, a light variant on a white background reminiscent of a spray of confetti and Volcano, whose dark blue background has incandescent red lava lapilli.

B—Line con questa riedizione colorata e inedita rende nuovamente omaggio allo stile futurista e audace di Joe Colombo e alla sua predilezione per le tonalità vivaci scelte originariamente per questo complemento d’arredo destinato a fare la storia del design italiano.