Boby at the service of beauty in Lisbon | B—Line

B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.

B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.

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Boby at the service of beauty in Lisbon

18 February 2021

We’re in the heart of Lisbon’s picturesque Barrio Alto district. On the ground floor of an historic building with tall windows, a 220 sq.m area was transformed into a bright hairdressing salon, the GRIFFE HAIRSTYLE. A former outlet for design accessories and creations, this place today retains the charm of an art gallery with a vaguely familiar air.

The LADO studio, entrusted with the project, has created 12 work stations each equipped with its own independent lighting and a suspended mirror that seamlessly follow each other in an “L” shape with practically no dividers or décor. The functional aspect has been completely entrusted to B—Line’s BOBY, the storage trolley with drawers, compartments and shelf designed by Joe Colombo in 1970. Mobile and versatile, it supports the activity of each stylist by adding an unexpected chromatic vibration to the all white context with its verdigris and honey nuances.

Inserted in this professional context, Boby once again proves to be the perfect testimonial of combined aesthetics-functionality.