B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
B—Line’s seating now also at La Rinascente
3 June 2021

New project by Studiopepe for the reorganisation of La Rinascente’s upper floors. Inspired by the Eighties, the new structure of the fourth floor in the centre of Milan draws on fluo colours for walls and display units, originating a rigorous and functional look. Among the materials, steel, plexiglass, maxi grit and silipol combine with extreme elegance, providing the whole with a skilful touch of modernity.

For the furniture, the choice of the inviting Boomerang armchair by Rodolfo Bonetto for B—Line fits perfectly into the context with great aesthetic and functional impact. For interior design enthusiasts, this is a venue in the city of Milan not to be missed.