B—Line and “Made in Italy” Design in Seoul

B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.

B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.

B—Line and “Made in Italy” Design in Seoul

1 April 2021

The exhibition titled “Italian Design. Achille Castiglioni and Joe Colombo. The two icons who have innovated the made in Italy design” has been under way in Seoul since March 25, and will be there until May 30, 2021.

Organised at the 10 Corso Como gallery in Seoul by the Sozzani Foundation and in collaboration with the Achille Castiglioni and Joe Colombo Studio Foundation, it will host the Boby trolley storage unit (1971 Smau Award) and the transformable Multichair seating system, two veritable icons designed by Joe Colombo, currently part of the selection of “re-editions” proposed by
B—Line.