B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
B—Line alights at the Gare de l’Est station, Paris
21 July 2020

The OKKO Hotels rises next to the charming Gare de l’Est Parisian Station, from which the first Orient Express departed in 1883. The design of the complex’s common areas was entrusted to Studiopepe of Milan, with a fluid concept being favoured, crossed by dividers and light partitions.

Loveseats, delicate drapes, sculptural elements, an imposing chandelier and iconographic accessories create an intimate and convivial whole. The colour palette draws on terracotta, powder pink and mastic white contrasting with the materic concrete grey and the “graphic” materials of the surfaces, interrupted by black, rust and cedar yellow accents. In a location as evocative as this, original pieces coming from the Orient Express and integrated into the various environments, could certainly not be lacking.

But nor could references to the history of design be lacking, thus for the living area, the Milanese studio chose B—Line’s generous Boomerang chairs covered in Kvadrat velvet fabric, in the brick red variant. The armchairs, designed by Rodolfo Bonetto, are comfortable and essential, with a rear magazine pocket and boomerang-shaped side profiles in chromed steel. To illuminate the interior and the décor, a soft and vibrant light that creates a sophisticated atmosphere.
Differentiated areas but seamlessly united by the same decorative choice with which B—Line celebrates the topicality of the past and the historical worth of the Italian design heritage.