Boby by B—Line, companion of Drag Race Italia creativity | B—Line

B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.

B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.

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Boby by B—Line, companion of Drag Race Italia creativity

24 November 2021

After thirteen editions and the conquest of several Emmy Awards, Ru Paul’s Drag Race, one of the most acclaimed reality shows in America, launched by Ru Paul in 2009, arrives in Italy.

In the Italian edition, eight Drag Queens compete for the title of Italy’s First Drag Superstar.
For the spectacular performances, dramatic costumes and make-up are created by the challengers themselves, based on the theme of the episode. And it is precisely in the Werkroom that each competitor has a BOBY by B—Line storage trolley on hand, from which to draw accessories and products to create flamboyant hairstyles and ultra-colourful make-up, expressing all their personal creativity to exhibit in the Maxi Challenge.
In flashy red, the BOBY B34 model chosen for the cult show has 4 drawers and measures 73.5 cm in height. Il Corriere della Sera defines it as a talent show under the banner of fluidity, inclusion, showmanship and irony. The first season of 6 episodes will be screened on Discovery+ from November 20, 2021.