B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Michael Geldmacher and cross-border design in the throes of Coronavirus
17 November 2020

And now, after Favaretto & Partners, the German designer Michael Geldmacher is with us, taking us across the border to express his very personal insight on the Design-Covid theme.

With his creation of the award-winning Toro chair for B—Line, and then of Fin, Park and Abra, respectively shelf, chair and coffee table paired with Eva Paster in the Neuland duo, their design is an on-going expression of changes in values ​​and in systems, but however always merging with contemporaneity. And it is also a search for features that lead to new aesthetic expressions even in times of emergency such as these, during which adaptability is imposed not only by a change in lifestyle but also by surroundings that assume alternative connotations.

This is why Geldmacher remains faithful to, and continues with his idea of ​​design, even in difficult times, as he himself explains in the following interview.

How does Covid influence your work and life?

I always try to find something positive in every situation, even though in this case, with such a serious pandemic and so many victims, it is proving to be really difficult.

When the first lockdown in Germany was declared and the economic indices plummeted, I interrogated myself on the economic system in which we live, considering the collapse that occurred when people resorted to buying just the basic necessities.

All this penalises our profession. Respirators, masks and personal protective equipment were being purchased primarily. Nursing staff and doctors became the real heroes, certainly not designers smiling out from the front pages of Design magazines.

Vanity in times of crisis becomes superfluous, but depression is also useless!

With regard to consumption and my profession, I have always had my own convictions. I have never wanted to be a trendy furniture designer.

I have always wanted to maintain my independent style and not submit to the dictates of the economy in the name of growth.

Covid has not changed my approach, it has probably reinforced it even further.

What does this mean in terms of relationships with companies?

I wouldn’t know, I hope that even the companies understand that the fast pace of the “Salone del Mobile”, held each year, has generated a forced and unhealthy development of specious innovations and unfinished products. I think they are participating in a contest where the rules are not of their making.

I am convinced that this would now be the ideal time for reflecting on their values ​​and on the identity of companies, with a more sustainable future in mind.

We must all remember that we work in the most beautiful sector in the world and that, especially in times of crisis, there is always need for something beautiful around us!