B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Multichair by Joe Colombo: 50 years of topical timelessness
20 October 2020

It was 1970 when Joe Colombo developed two furnishing projects destined to become timeless icons of Italian design.
These were the Boby storage trolley and the Multichair seating.

Prolific and innovative, the Milanese designer’s intention was to conjugate aesthetics and functionality, creating products that would prove to be practical, multi-purpose, movable and transformable. His concept of modularity, understood to be an invention that takes shape according to designated use and contingent requirements, takes the form of direct interaction with the user, a form reflected in the object itself and that gives it meaning. Likewise, daily living spaces, according to his global vision, become flexible: ambiances in which various activities seamlessly coexist.

The Multichair design perfectly embodies the maximum cross-disciplinarity theme, demonstrating the way in which the multi-faceted combination of two cushions can develop into diverse seating systems, designed to accommodate the various positions of the human body. Hyper-transformable and multi-functional, Multichair comfortably adapts to the most varied ambiances, becoming a simple chair, a conversation chair or one in which to relax. Quizzical and well balanced, its dual soul, serious and pop, is a perfect combination for unconventional or formal contexts.

One of B—Line’s historical re-editions, Multichair is part of the permanent collection of MoMA as well as of the New York Metropolitan Museum of Art.